I have always been interested in the foundations of what makes a good brand. It's important to understand the audience, be consistent, understand passion and identify the elements that make each brand unique.

It's not only about making a good product, its about what we perceive, how we are included and how it appeals to our emotions.

I have worked on many projects where I have been able to immerse myself in the world of brand creation.

This is a selection of 3 projects I have worked on where I have been able to work on the philosophy behind brands.