I have always been interested in the foundations of what makes a good brand. It's important to understand the audience, be consistent, understand passion and identify the elements that make each brand unique.
It's not only about making a good product, its about what we perceive, how we are included and how it appeals to our emotions.
I have worked on many projects where I have been able to immerse myself in the world of brand creation.
This is a selection of 3 projects I have worked on where I have been able to work on the philosophy behind brands.