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Designing a product line


At Cinoptics I developed a coherent design language and product design that represented the brand's new vision.

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Designing a product line


At Cinoptics I developed a coherent design language and product design that represented the brand's new vision.

A Destination

Working at Cinoptics I had the opportunity to define the design language for the entire product line. Besides creating the brand identity I developed the strategy of the design language with an emphasis on quality, flexibility and a distinct design.

Closely working with our electronics and production team I defined the aesthetics of each product and engineerd smart building blocks that could be adapted to the clients specifications and needs.

SOFT & SHARP

The design language follows a blend of soft shapes with sharp abrupt lines to define its distinct character. Given the 3 main markets Cinoptics focuses on, the balance of these two elements can be tweaked to serve a different purpose (sharper lines are more fitting to the Aviation market, as opposed to soft lines for the Medical branch).

SHADES OF BLUE

In order to relate the brand identity with each individual product, the name of each product represents a shade of blue.
Cinoptics' brand identity comprises a series of blue gradient blocks that are applied throughout the visual identity. This way names such as Cobalt, Argon and Iris were used to define each products character.

"The dent"

One of the most noticeable features that defines the design language is "the dent". Situated on the top-front side of each product, this feature breaks the flow of the soft lines, emphasizing the unique optical system contained within each product.

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Light Rain


By analysing how people interact with their
surroundings, this concept takes its inspiration
from developments within the current urban
settings and their relations to light. 

Light Rain


By analysing how people interact with their
surroundings, this concept takes its inspiration
from developments within the current urban
settings and their relations to light. 

INSPIRATION

Cities tend to isolate themselves from their surroundings, effectively isolating themselves from nature. Not only from forests and fields but also for example through sky glow they are isolated from the night skies.
Weather influences the environment and it connects people with nature. It also stimulates interactions between people as weather is often an easy way to engage in small talk. It is a shared experience they can relate to.
These thoughts shaped this concept:
"Every raindrop becomes light"

Light rain

The idea behind Light Rain is to allow people to engage with their environment, nature and other people through rain and light.
The basic idea is to translate rain drops into light within a shelter type structure. When it starts raining, the structure is activated. Attracting the passer-by and fuelling their curiosity. The dome-like shape acts as a shelter covered in an array of lights on the inside. As every single drop is translated into a light beam, it engages the person to experience nature (in this case rain) in a new way without the burden of getting wet.

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HelpMeSee virtual microscope


HelpMeSee virtual microscope


Helpmesee

Virtual reality eye surgery

HelpMeSee (www.helpmesee.org) is a campaign to solve the global crisis of cataract blindness in two decades. HelpMeSee selected Moog for a joint development contract to design and produce a high-fidelity virtual reality Eye Surgery Simulator and courseware model to train cataract surgeons to proficiency, enabling them to perform high quality, high volume surgeries to save the sight of millions of blind people worldwide.

IRIS VR

Virtual reality Microscope

Due to their experience in virtual reality optics Cinoptics was contracted to develop the virtual microscope which is part of the virtual reality eye surgery simulator.
Working together with Moog and Pilotfish, I had the opportunity to develop the virtual microscope system of the unit. The design language followed that of the rest of simulator, yet takes elements of Cinoptics' design language.

GIO Award

Good design awards 2014

Goed Industrieel Ontwerp (GIO) is a quality watermark that recognizes good design and craftsmanship in the Netherlands.

The HelpMeSee MSICS Simulator was awarded a Good design award in 2014.

 

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User Interaction


Something I consider crucial in design is understanding what users really need and how this can be translated to create relevant products.

User Interaction


Something I consider crucial in design is understanding what users really need and how this can be translated to create relevant products.

Interaction design

To me good products need to be simple, regarding how basic or advanced they may be. The key to a good interaction is to understand what people want to do, what they really do and what really happens when they do something. It's important to understand the way information is perceived by the user. By understanding these elements the design becomes intuitive and natural.
The application of interaction design is not only useful for interfaces or websites, but also in aspects such as aesthetics and embodiment design.
During my Master of Science at the Technical University Delft I specialized in Design for interaction (DfI). Here I gained the skills and understanding required to be able to analyze peoples needs to enhance the interaction between them and their products.

 

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Building A Brand


Building A Brand


I have always been interested in the foundations of what makes a good brand. It's important to understand the audience, be consistent, understand passion and identify the elements that make each brand unique.

It's not only about making a good product, its about what we perceive, how we are included and how it appeals to our emotions.

I have worked on many projects where I have been able to immerse myself in the world of brand creation.

This is a selection of 3 projects I have worked on where I have been able to work on the philosophy behind brands.

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& some other stuff


& some other stuff